Next week I am planning a recap of my eating philosophy prior to my photo shoot, but I wanted to take some time today to talk about a number of easy things you can do to make sure that your content is easily shareable across any number of different media platforms. If you’re not a blogger, feel free to skip today’s post and check back tomorrow for another giveaway. I’M GIVEAWAY CRAZY. Before you go though, make sure to enter the one I already have going on.
I love sharing other people’s content. I know they’ve worked hard on it and I want to make sure that I get their message out to my readers as well. In trying to share a good amount of content, I’ve encountered each of the following issues numerous times in just the past week alone. Check out the following list to see if you are doing these six things to get your content shared!
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1. Make sure you have share buttons that are easily visible
Share buttons are the small social media icons that usually hang out at the end of a post. They allow readers to click a button corresponding to the social media channel of choice and share away. If they’re nonexistent or hard to find, the likelihood of someone sharing your content is pretty low.
Social media buttons can be already incorporated as part of your theme or you can use a plugin like Shareaholic to include them after your posts.
2. Make sure your social media handle is included in your share buttons
If you use a plugin such as Shareaholic, make sure you go into the settings and add your social media handle. When sharing to Twitter, for example, the plugin will usually grab your post title, the URL, and as default, include @shareaholic at the end. This is a great shout out to Shareaholic, but you want people to know whose post it is and where to find them on social media.
Imagine someone really likes your post and wants to find out more about the author (you). If you haven’t updated the plugin with your social media handle, that reader will have to find your account from your blog (assuming you have it available) and he or she may not take the time to figure it out. Having your handle included will also alert you when someone shares your content so you can make sure to thank them!
3. Write people’s tweets for them
Most people are skimmers. Most people are a liiiiiittle lazy. Sure we like reading blogs, but we also have a lot of other things going on in life. Making it as easy as possible to share someone’s post is the best thing you can do. Use a plugin such as Click To Tweet which allows you to pre-write the message you want shared on Twitter. This way readers only have to click a box and everything is already done (click below)
4. Make sure your tweets aren’t too long
I can’t tell you how many times I click on someone’s pre-written message only to find out that it’s over the 140 character limit. If I’m really inclined to share that post, I will find a way to shorten it, but seriously, I’m pretty lazy and many times I will get annoyed, close the window, and not share it at all.
If you insert a Click To Tweet message, make sure to click on that box when you preview your post in order to make sure that it’s under the limit.
5. Use alt tags
With the increase in the number of people using automated scheduling tools such as Tailwind to schedule things to Pinterest, you need to keep in mind that those programs pull the caption for your pin from the alt text of your images.
If you don’t have a description of your image or blog post in the alt text of the picture, it will use whatever the image file name is. You don’t want your image shared with a caption that reads IMG_13255. I need to update loads of old posts to fix this, but going forward I have made sure to update the alt text field whenever I’m publishing a post I think people might share.
6. Remind people
A lot of times I will read through a post and think “I need to share this!” Then, because I’m often doing 215674 things at once (bad habit), I will forget by the time I reach the bottom. If you want people to share something you’ve written, there’s nothing wrong with offering a little reminder like “remember to pin this for later!” or “if you know anyone who may resonate with this post, please share.”
- What other suggestions would you offer on how to make someone’s content more shareable?
- Have you run into any issues when trying to share a post?
- What’s your favorite social media channel to share to?