6 Things You Need To Do To Get Your Content Shared

Next week I am planning a recap of my eating philosophy prior to my photo shoot, but I wanted to take some time today to talk about a number of easy things you can do to make sure that your content is easily shareable across any number of different media platforms. If you’re not a blogger, feel free to skip today’s post and check back tomorrow for another giveaway. I’M GIVEAWAY CRAZY. Before you go though, make sure to enter the one I already have going on.

I love sharing other people’s content. I know they’ve worked hard on it and I want to make sure that I get their message out to my readers as well. In trying to shareย a good amount of content, I’ve encountered each of the following issues numerous times in just the past week alone. Check out the following list to see if you are doing these six things to get your content shared!

Check out these small changes you can do to make sure that people are able to easily share your content across different media channels!

*My Tailwind link is an affiliate link—meaning if you decide to sign up, I will receive a small commission but your overall cost remains the same. Thanks for the support!

1. Make sure you have share buttons that are easily visible

Share buttons are the small social media icons that usually hang out at the end of a post. They allow readers to click a button corresponding to the social media channel of choice and share away. If they’re nonexistent or hard to find, the likelihood of someone sharing your content is pretty low.

Social media buttons can be already incorporated as part of your theme or you can use a plugin like Shareaholic to include them after your posts.

2. Make sure your social media handle is included in your share buttons

If you use a plugin such as Shareaholic, make sure you go into the settings and add your social media handle. When sharing to Twitter, for example, the plugin will usually grab your post title, the URL, and as default, include @shareaholic at the end. This is a great shout out to Shareaholic, but you want people to know whose post it is and where to find them on social media.

Imagine someone really likes your post and wants to find out more about the author (you). If you haven’t updated the plugin with your social media handle, that reader will have to find your account from your blog (assumingย you have it available) and he or she may not take the time to figure it out. Having your handle included will also alert you when someone shares your content so you can make sure to thank them!

shareaholic

shareaholic 2

3. Write people’s tweets for them

Most people are skimmers. Most people are a liiiiiittle lazy. Sure we like reading blogs, but we also have a lot of other things going on in life. Making it as easy as possible to share someone’s post is the best thing you can do. Use a plugin such as Click To Tweet which allows you to pre-write the message you want shared on Twitter. This way readers only have to click a box and everything is already done (click below)

4. Make sure your tweets aren’t too long

I can’t tell you how many times I click on someone’s pre-written message only to find out that it’s over the 140 character limit. If I’m really inclined to share that post, I will find a way to shorten it, but seriously, I’m pretty lazy and many times I will get annoyed, close the window, and not share it at all.

If you insert a Click To Tweet message, make sure to click on that box when you preview your post in order to make sure that it’s under the limit.

5. Use alt tags

With the increase in the number of people using automated scheduling tools such as Tailwind to schedule things to Pinterest, you need to keep in mind that those programs pull the caption for your pin from the alt text of your images.

If you don’t have a description of your image or blog post in the alt text of the picture, it will use whatever the image file name is. You don’t want your image shared with a caption that reads IMG_13255. I need to update loads of old posts to fix this, but going forward I have made sure to update the alt text field whenever I’m publishing a post I think people might share.

alt tags

6. Remind people

A lot of times I will read through a post and think “I need to share this!” Then, because I’m often doing 215674 things at once (bad habit), I will forget by the time I reach the bottom. If you want people to share something you’ve written, there’s nothing wrong with offering a little reminder like “remember to pin this for later!” or “if you know anyone who may resonate with this post, please share.”

Questions:

  • What other suggestions would you offer on how to make someone’s content more shareable?
  • Have you run into any issues when trying to share a post?
  • What’s your favorite social media channel to share to?
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29 Comments

  1. January 26, 2016 / 5:19 am

    Hi Erin, just wanted to thank you for your very helpful posts; we’re starting out as family travel bloggers, and have already found several of your posts helpful, this one, getting published on huffpost, etc. Tx for the inspiration! – Sarah w/ TheLuxPats

    • erinsinsidejob
      January 26, 2016 / 9:11 pm

      Oh great! I’m so glad they were helpful to you. Let me know if I can be of any more help!

    • erinsinsidejob
      January 26, 2016 / 9:12 pm

      I know man.

    • erinsinsidejob
      January 26, 2016 / 9:12 pm

      Oh good I’m glad you found it helpful!

    • erinsinsidejob
      January 26, 2016 / 9:12 pm

      Oh yes the Pin it button! That’s another one!

  2. January 26, 2016 / 9:06 am

    I did NOT know that about the alt text. Going to start including that info immediately.
    I really need to get on the ball transferring to self hosted so I can utilize these plugins. I agree with Susie – click to tweet is game changer and is the main way I share others’ posts.
    Your blogging posts are SO informative. Definitely sharing this ๐Ÿ˜‰
    Catherine @ foodiecology recently posted…Recovery WeekendMy Profile

    • erinsinsidejob
      January 26, 2016 / 9:14 pm

      Haha yay sharing! My advice if you want to go self hosted is to do it sooner than later to save yourself the hassle. Then you can use plugins galore!

    • erinsinsidejob
      January 26, 2016 / 9:15 pm

      I know I’ve done that a couple times too. I love it when we help each other out!

    • erinsinsidejob
      January 26, 2016 / 9:16 pm

      Exactly!

  3. January 26, 2016 / 11:32 am

    Great tips! I’m also big on sharing posts that I really like on twitter, and I have noticed the same things you have – can’t find any share buttons, only Shareaholic is tagged, can’t find their social media icons to tell what their twitter account is so I can tag them, etc. It’s so hard when you really want to share something good!
    Kristen recently posted…Product Review: 2XU Hyoptik Thermal TightsMy Profile

    • erinsinsidejob
      January 26, 2016 / 9:16 pm

      I know! If I really want to share it I’ll figure it out but sometimes I’ll just skip it altogether

  4. January 26, 2016 / 12:05 pm

    I LOVE Click to Tweet for that reason. It’s nearly guaranteed that if you include it in your post, I’ll click on it because it’s so dang easy!
    I know I don’t include it in all of my posts, but I try to remember.
    Ange @ Cowgirl Runs recently posted…Alberta Adventure Girls WeekendMy Profile

    • erinsinsidejob
      January 26, 2016 / 9:18 pm

      Yeah it’s such a lifesaver!

  5. January 26, 2016 / 12:32 pm

    This is my first time on your blog and I feel like you wrote this post just for me Erin. I am going to implement all of your tips on my blog… TODAY! I’ve been putting off joining tailwind and shareaholic but I don’t see any good reason to continue to do so. Thanks for lighting a little fire under my butt, I really appreciate it. ๐Ÿ™‚

    • erinsinsidejob
      January 26, 2016 / 9:19 pm

      Yay Mary! I’ve found the best thing to do is just bite the bullet and go for it. Then once it’s done I’m always like “why didn’t I do this sooner??”

  6. January 26, 2016 / 12:35 pm

    This is my first time on your blog and I feel like you wrote this post just for me Erin. I am going to implement all of your tips on my blog… TODAY! I’ve been putting off joining tailwind and shareaholic but I don’t see any good reason to continue to do so. Thanks for lighting a little fire under my butt ๐Ÿ™‚

  7. January 26, 2016 / 2:55 pm

    I love the StumbleUpon sharing feature however RANDOMLY months ago… StumbleUpon went MIA in the given sharing options from WordPress.org… And I have been too scared to download any other sharing plugin because WordPress kinda scares me, LOL! I guess I could try Sharaholic, I mean, I already have an account with them!
    GiGi Eats recently posted…A Not So Ribbiting Taste TestMy Profile

    • erinsinsidejob
      January 26, 2016 / 9:20 pm

      Yeah stumble upon is another one of my favorites. Thankfully it came as an option in the theme I paid for. It’s an underused media I feel!

    • erinsinsidejob
      January 26, 2016 / 9:20 pm

      It never hurts to give that little reminder!

    • erinsinsidejob
      January 26, 2016 / 9:22 pm

      Thanks Megan! Don’t worry I’m definitely pinning all your recipes ๐Ÿ™‚

  8. January 31, 2016 / 11:30 pm

    Loved this post and all the blogging helpful tips included! Now I need to go read all your other blogging posts… ๐Ÿ™‚

    • erinsinsidejob
      February 1, 2016 / 11:53 am

      I’m so glad it helped!! Feel free to shoot me an email if you have any questions on anything ๐Ÿ™‚

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