This was the subject of a presentation I gave at a mental health marketing conference back in 2016. For the purposes of that presentation, I wanted to explain the importance of both authenticity and transparency by companies and brands working in the mental health field. The distinction between the two was only one slide just

I was planning out my content calendar the other day when I stopped and said WAIT…it’s October? Didn’t I start this blog in September? Did I miss writing a 5-year blogging post?? Yes, yes I did. I’ve officially been blogging for 5 years (plus a month and a half), which is crazy. I’ve never lost

Instagram is such a tricky place. It’s full of highlight reels and perfect shots, destinations you may never travel to, and images that sometimes leave you feeling less than. It’s also a beautiful place for creativity, inspiration, and connection. Depending on which accounts you choose to follow, your social media experience can leave you feeling

Maybe it’s because I spend a lot of time creating content for this blog and social channels such as Instagram, but I’m pretty aware of the fact that the “perfect shot” takes time to capture and that the final product is only part of the whole of someone’s life. For those people who don’t deal

It took me around four years to buy my first real camera. For the first several years of this blog and my Instagram account, I only used my iPhone. I became proficient in figuring out lighting, angles, and most importantly — editing. (Editing is a MUST if you want the best pictures regardless of whether