This was the subject of a presentation I gave at a mental health marketing conference back in 2016. For the purposes of that presentation, I wanted to explain the importance of both authenticity and transparency by companies and brands working in the mental health field. The distinction between the two was only one slide just for clarification purposes and went on from there. In today’s saturated social media world, these words get thrown around all the time — so much so, in fact, that they seem to have lost all meaning. On a lesser extreme, they simply feel diluted as… View Post

Instagram is such a tricky place. It’s full of highlight reels and perfect shots, destinations you may never travel to, and images that sometimes leave you feeling less than. It’s also a beautiful place for creativity, inspiration, and connection. Depending on which accounts you choose to follow, your social media experience can leave you feeling uplifted or drained. I made the decision to fill my feed with positivity. I follow food accounts that make my mouth water, videos about animals, and people who are looking to do more than just put on a pretty face. It took me awhile to… View Post