How to Drive Traffic from Your Huffington Post Article to Your Blog
Hey guys! I’m back today with another writing-related post. If you’re interested in getting published yourself, make sure to check out my previous posts at the bottom of this page!
Being published in The Huffington Post is a great accomplishment by any means, but if you also have a blog or social media channel, it’s important to write your posts in a way that ties the two together and makes it easier for those readers to find you. You want to make sure to convert the traffic you get from the Huffington Post, otherwise you are losing potential readers.
In today’s times, most people skim articles and don’t put a lot of effort into taking extra steps to find out who you are (unless you really catch their attention). By following some simple, easy steps, you’re essentially doing the job for them as they read and you can successfully grow your blog with new readers.
1. Include backlinks
Most likely you are publishing content on HP that is similar to content you already publish on your blog. Because of this fact, think back to any old content you have and include backlinks to posts that are related to your topic.
Find a way to work old material into new posts or simply pique the reader’s interest as I did here.
2. Don’t publish unoriginal content
I made this mistake when I was originally accepted to write for The Huffington Post. I went a little overboard and started copying and pasting some of my favorite blog posts straight into the editor. According to HP, this is totally acceptable and they don’t mind publishing unoriginal content.
Who DOES mind, however, is Google. Having the same post published in two different places can lead to penalties by the internet giant. These can range from decreases in search page rank to shutting down your site. It may never happen, but it’s a good idea not to tempt fate. I’m sure all of you are fantastic writers who can come up with something original to publish.
3. Make sure your author bio is captivating
Along with your author picture you are able to include a short bio that sits at the top of your post. Make sure to use descriptions that sound interesting and entice people to want to learn more. Similar to your social media profiles, your bio should be concise and include any and all pertinent information.
I start all of mine with the fact that I am a recovering addict, something you don’t typically see and tends to arouse curiosity. I also make sure to include the URL of my site so that people know where to go in case they are interested in finding out more.
4. Include a brief bio at the bottom directing readers to your other accounts
You author bio should include the name of your blog and URL if possible, but the problem with this is that it is not clickable. Readers would have to be especially interested in finding out more about you to search for your blog separately from reading your post.
Always end your posts with a sentence or two about your blog, including a clickable link. You can add things that you aren’t able to fit into the author bio or simply redirect them straight to your site as in the following example. (Note I also have a backlink in the last paragraph as well)
5. Include your Twitter account
The Huffington Post allows you to add your Twitter account to your bio which will automatically be included at the bottom of each post. Make sure this field is filled in to allow readers to follow you on another platform.
*If being published in The Huffington Post is a goal you’d like to check off your list this year, make sure to read the following posts I’ve written on the subject:
- How To Get Published In The Huffington Post
- What To Expect After Being Published In The Huffington Post
- Are you a skimmer?
- Do you go out of your way to connect with people you find interesting?