How to Drive Traffic from Your Huffington Post Article to Your Blog

Hey guys! I’m back today with another writing-related post. If you’re interested in getting published yourself, make sure to check out my previous posts at the bottom of this page!

Being published in The Huffington Post is a great accomplishment by any means, but if you also have a blog or social media channel, it’s important to write your posts in a way that ties the two together and makes it easier for those readers to find you. You want to make sure to convert the traffic you get from the Huffington Post, otherwise you are losing potential readers.

In today’s times, most people skim articles and don’t put a lot of effort into taking extra steps to find out who you are (unless you really catch their attention). By following some simple, easy steps, you’re essentially doing the job for them as they read and you can successfully grow your blog with new readers.

Congrats! You've been published in The Huffington Post. Now see what steps you need to take to make sure readers also connect with you on your blog.

1. Include backlinks

Most likely you are publishing content on HP that is similar to content you already publish on your blog. Because of this fact, think back to any old content you have and include backlinks to posts that are related to your topic.

Find a way to work old material into new posts or simply pique the reader’s interest as I did here.

backlink

2. Don’t publish unoriginal content

I made this mistake when I was originally accepted to write for The Huffington Post. I went a little overboard and started copying and pasting some of my favorite blog posts straight into the editor. According to HP, this is totally acceptable and they don’t mind publishing unoriginal content.

Who DOES mind, however, is Google. Having the same post published in two different places can lead to penalties by the internet giant. These can range from decreases in search page rank to shutting down your site. It may never happen, but it’s a good idea not to tempt fate. I’m sure all of you are fantastic writers who can come up with something original to publish.

3. Make sure your author bio is captivating

Along with your author picture you are able to include a short bio that sits at the top of your post. Make sure to use descriptions that sound interesting and entice people to want to learn more. Similar to your social media profiles, your bio should be concise and include any and all pertinent information.

I start all of mine with the fact that I am a recovering addict, something you don’t typically see and tends to arouse curiosity. I also make sure to include the URL of my site so that people know where to go in case they are interested in finding out more.

4. Include a brief bio at the bottom directing readers to your other accounts

You author bio should include the name of your blog and URL if possible, but the problem with this is that it is not clickable. Readers would have to be especially interested in finding out more about you to search for your blog separately from reading your post.

Always end your posts with a sentence or two about your blog, including a clickable link. You can add things that you aren’t able to fit into the author bio or simply redirect them straight to your site as in the following example. (Note I also have a backlink in the last paragraph as well)

gluten HP article

5. Include your Twitter account

The Huffington Post allows you to add your Twitter account to your bio which will automatically be included at the bottom of each post. Make sure this field is filled in to allow readers to follow you on another platform.

bottom of post

 

*If being published in The Huffington Post is a goal you’d like to check off your list this year, make sure to read the following posts I’ve written on the subject:

Questions:

  • Are you a skimmer?
  • Do you go out of your way to connect with people you find interesting?
Follow:

21 Comments

    • erinsinsidejob
      January 13, 2016 / 12:55 pm

      Well those first couple are just verbatim from my blog as I said haha. I’m trying to do one every month now

    • erinsinsidejob
      January 13, 2016 / 12:55 pm

      Me too. I had a friend in elementary school who got so mad that I read fast and she never believed me!

  1. January 12, 2016 / 7:28 am

    I have skimmed a lot in the past, but now I don’t find I do it as much. I definitely like to connect with people I find interesting. In fact, that’s why I started following you! 🙂
    Erin@BeetsPerMinute recently posted…Life In GrayscaleMy Profile

    • erinsinsidejob
      January 13, 2016 / 12:56 pm

      Same w you Erin!

  2. January 12, 2016 / 9:23 am

    Awesome tips, Erin!
    Looking back, even though I’d stumbled across your blog a time or two before (probably a linkup), I think it was one of your HP articles and your inclusion of “recovering addict” in your bio that led me to read some of your archived posts, which ultimately led me to continue following because I enjoy your writing and honesty.
    Now, if I could ever come up with something worth sharing I’ll keep these tips in mind. It’s one of my goals to have an article published (anywhere) this year.
    Catherine @ foodiecology recently posted…Currently // January 2016My Profile

    • erinsinsidejob
      January 13, 2016 / 12:57 pm

      Yessss it worked! 🙂 I’m sure you have plenty to share! I like to look on there and see what post topics are popular and if I can offer a twist or original idea. Make sure to jot down ideas as you think of them!

  3. January 12, 2016 / 2:09 pm

    This is a really great read! I’ve been publishing to HuffPo for about a month now and I haven’t seen a TON of traffic from it, but I also wasn’t following these awesome tips. I will definitely be applying there for my next submission.

    PS. How do you get the title of your post over the image (up at the top of this post)?
    Amber | Cupcakes and Coffee Grounds recently posted…Parenthood Opened My Eyes To How God LovesMy Profile

    • erinsinsidejob
      January 13, 2016 / 12:58 pm

      Nice! Congrats Amber! Are you talking about on HP? I’m not really sure I just pick an image and that’s how it looks when it gets published

  4. January 12, 2016 / 4:30 pm

    I’ve actually be referencing your other posts about the HuffPost recently because it’s one of my 2016 goals to get published on the Huffington Post. Thank you for these tips! I was considering republishing some of my better blog posts, but what you say about Google and SEO makes perfect sense, so maybe I’ll work on repurposing those posts instead, since there’s so much to say for any given post that doesn’t make it onto my blog as it is. Thank you for this post!
    I’m a speed reader: I try to read the whole thing, but I tend to read fast (I blame having to read about 300-500 pages a day when in grad school!). If I really liked a piece, I read it again at a slower pace.
    Laura @ This Runner’s Recipes recently posted…5 Tips for Bringing Balance to Your RunningMy Profile

    • erinsinsidejob
      January 13, 2016 / 12:59 pm

      Awesome Laura! You can definitely write on the same topic, I would just change things around a bit or write to a different audience so that it’s not exactly the same.

    • erinsinsidejob
      January 13, 2016 / 12:59 pm

      Hahaha I’ll keep that in mind!

  5. January 13, 2016 / 7:47 am

    Thanks for a great article that came for me at the perfect time! I was just thinking how I could increase traffic to my personal blog. I am fortunate to be a Huffington Post blogger and will try out your suggestions. Terrific advice! Good luck to you as well!

    • erinsinsidejob
      January 13, 2016 / 1:01 pm

      That’s great! You already have one obstacle down. Good luck and I hope you see an increase in traffic!

  6. January 13, 2016 / 5:02 pm

    Submitting to HuffPost is way down on my list of priorities (not on purpose, just don’t feel like I’m “THERE” yet), but this is a great resources for writers!!
    Jess @hellotofit recently posted…A Day in a Personal Trainer’s ShoesMy Profile

    • erinsinsidejob
      January 20, 2016 / 2:10 pm

      Thanks so much Andrea! I’m so glad it’s helped!

  7. September 27, 2016 / 5:40 am

    Hello Erin! Just wanted to tell you that I stumbled upon your blog while searching “how to get published on HP!” I deeply respect bloggers who take time to provide useful information, not just come up with catchy titles and then ramble on without sharing any key details. I truly want to thank you for sharing your experience in a detailed way, reading all three articles were VERY informative and will guide me through the entire process before I get published, and hopefully after I do. Honestly I had no idea that when your post gets published once then you have the doors open to contribute whenever and as much as you want. That’s great! Congratulations on your achievements, you are a real inspiration with great writing style and deserve every bit of it. 🙂 xoxo, nano | http://www.travelwithnanob.com
    Nano @ #TravelWithNanoB recently posted…UORIKI KAISEN | TOKYO’S AFFORDABLE SUSHI-YA WITH UNBEATABLE HOSPITALITYMy Profile

    • erinsinsidejob
      September 27, 2016 / 10:47 am

      Oh good I’m so glad you found them helpful! There’s actually another one I wrote recently about the changes they made to their platform. If you search for “Athena” it should come up!

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge